BBC release three new fitted caps in their Fall ‘10 collection. Two of the caps come in a red/white color-way and the other in a royal blue/red/white color-way, with both displaying the “B” in a larger type this year. The second design displays the BBC type with “Creating A New World” embroidered across the top. All these fitteds retail for $60 so hurry in to grab one before they are gone.

We were very excited yesterday when our Undefeated shipment arrived at our Lenox location. This first delivery was filled with accessories. From snapback caps Undefeated tagged zippo lighters this is probably one of the nicest shipments we’ve gotten from Undefeated. Check out detailed images after the jump and stay tuned because there is more to come.

BBC/Ice Cream polo shirts have arrived at both our Lenox and Peachtree locations and it’s one solid delivery. If I had to chose a brand that stood out in quality when it came to their polo shirts, BBC/Ice Cream would definitely be in my top 5. One thing you should know about the Ice Cream polo shirts in this season is they now retail for $100. So make sure you drop by to pick up a few.

Come on by this Thursday and remember to B.Y.O.T.

Our first delivery of snapback caps sold so quickly we had to place another order. Along with the re-stock we got in two new styles, so make sure you stop by our Lenox location to get yours today.

We spent the evening installing a window display of the Process x Standard Print Shop “1841 Peachtree” graphic. On the window, you’ll also find the hours of our B.Y.O.T (Bring Your Own Tee) events for the next month.

To answer the many questions we’ve been receiving, the prints will be FREE. Just bring a garment for us to print on.

Process x Standard Print Shop Hours:
08/26 – 7 to 9pm
09/02 – 1 to 5pm
09/09 – 1 to 5pm
09/16 – 1 to 5pm

This Thursday, August 26th, Standard will be participating in an evening of events lined-up by Process.

From 7 to 9pm, friends old and new are invited to come to Standard Peachtree to participate in Standard x Process Print Shop; a B.Y.O.T. (Bring Your Own Tee) event where participants can get a special “1841 Peachtree” graphic printed on their own garments.

At that time attendees will receive physical copies of “Hit & Run” the mixtape, with cover illustrations by Process, & production by ATL’s favorite party DJ’s JSol & Apple Juice.

Lastly, the evening will wrap at Graveyard Tavern from 10pm to 3am with the release of a long-awaited Process x Graveyard collaborative project that includes a G-logo fitted cap and tee, both designed by Process.

See you at both venues!

Along with The Hundreds snapback caps, we also received our fall 2010 shipment from The Hundreds. This first delivery came filled with a variety of goodies, from tee’s and button downs to hoodies and chinos. Today we give a look at some of the tee’s we still have available at our Peachtree and Lenox locations.

Process snapbacks will be available at Standard Peachtree on Thursday, August 26th during the Standard x Process Print Shop event from 7 to 9pm. They will be available at Standard Lenox shortly afterwards.

“Tommies” Side Detail

We weren’t kidding when we said we had a lot in store for this fall season. The Hundreds Fall 2010 Footwear just arrived and it’s one solid collection. The delivery features the Johnson Low, Johnson Mid, and the Wayne High in a variety of silhouettes. We’ve got sizes from 8 1/2 through size 13, but don’t think your size will be there if you wait. Now available at Lenox.